Results††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††
Third CBJ Tourism Web Poll            
††††††††††††††   Adults Students All
Total Participants 916 61 977
1. A number of people have indicated they think that the City and Borough of Juneau should not be in the business of managing tourism. Some feel that so long as tourists and businesses are abiding by existing laws, that local government should stay out of the way. Do you think that it is appropriate for the City and Borough of Juneau to manage the negative impacts and positive benefits from tourism?            
  Adults Students All
Number Percent Number Percent Number Percent
Yes 720 79% 35 57% 755 78%
No 162 18% 4 7% 166 17%
I don't know 30 3% 22 36% 52 5%
Total 912 100% 61 100% 973 100%
2. Do you think that it is appropriate for the City and Borough of Juneau to manage the number of visitors that come to Juneau?
  Adults Students All
Number Percent Number Percent Number Percent
Yes 530 58% 30 50% 560 58%
No 346 38% 15 25% 361 37%
I don't know 36 4% 15 25% 51 5%
Total 912 100% 60 100% 972 100%
3. If Juneau's tourism plan is to be effective (to accomplish Juneauís goals),it must protect the needs and wants of the people AND create an environment that invites individuals and companies to create and operate tourism businesses. If Juneau adequately addresses tourism's negative impacts and positive benefits, should the City and Borough be encouraging and supporting tourism business?
  Adults Students All
Number Percent Number Percent Number Percent
Yes 538 59% 19 32% 557 58%
No 172 19% 6 10% 178 18%
Juneau should selectively support tourism businesses 198 22% 35 58% 233 24%
Total 908 99% 60 100% 968 100%
4. What should the City and Borough of Juneau's position be regarding new tourism businesses or activities contemplated in Juneau? Check all that apply.
  Adults Students All
Number Percent Number Percent Number Percent
Do everything it can to help tourism activities get off to a good start 314 34% 29 48% 343 35%
Help businesses find ways to comply with existing laws and regulations 555 61% 34 56% 589 60%
Integrate new tourism activities into marketing efforts 346 38% 13 21% 359 37%
Provide tourism data that can help in planning new tourism activities and businesses 530 58% 20 33% 550 56%
Look for potential negative impacts from new business activities and help the businesses avoid those impacts 540 59% 28 46% 568 58%
Look for potential negative impacts from new business activities and prevent business activities from starting when negative impacts are likely 368 40% 15 25% 383 39%
CBJ should NOT facilitate the startup of new tourism activities 210 23% 9 15% 219 22%
CBJ should neither encourage nor discourage new tourism business activities 168 18% 10 16% 178 18%
Total 3031   158   3189  
5. In many destinations around the world, tourism has been actively courted to help the destination achieve social benefits, as well as economic benefits. For example, a new performing arts center could be jointly developed to serve cruise passengers one part of the year and local/regional residents in another. Would you support tourism development ideas that benefit both tourism and community?
  Adults Students All
Number Percent Number Percent Number Percent
Yes 314 34% 20 33% 334 34%
No 68 7% 3 5% 71 7%
It depends on costs 57 6% 8 13% 65 7%
It depends on potential negative impact and benefits 49 5% 16 26% 65 7%
It depends on costs, potential negative impacts, and potential benefits 425 46% 14 23% 439 45%
Total 913 100% 61 100% 974 100%
6. A number of people have indicated they feel that change must happen quickly, especially in regard to the reduction of noise and congestion. Many of those changes would require direct investment by the Juneau tourism industry. Some tourism businesses have already experienced losses as a result of recent international events, and many are anticipating both higher costs and lower revenues (fallout from international events) for the next season. How patient are you with the timetable for change for noise and congestion?
  Adults Students All
Number Percent Number Percent Number Percent
I need to see major improvements right away 216 24% 13 21% 229 23%
I can be patient, if I am confident that real solutions are underway 403 44% 28 46% 431 44%
I feel no sense of rush 156 17% 16 26% 172 18%
I'm not concerned about noise and pollution 139 15% 4 7% 143 15%
Total 914 100% 61 100.00% 975 100.00%
7. In interviews with stakeholders, and in public meeting discussions, some people felt strongly that Juneau should act to reduce the numbers of cruise ships (and disembarking passengers) in Juneau. Do you think that Juneau should give serious consideration to reducing the number of cruise ships that stop in Juneau?
  Adults Students All
Number Percent Number Percent Number Percent
Yes 373 41% 20 33% 393 40%
No 487 53% 19 32% 506 52%
I don't know 56 6% 21 35% 77 8%
Total 916 100% 60 100% 976 100%
8. Some people have suggested that larger cruise ships should be managed differently than smaller cruise ships. Do you feel that Juneau should be managing small cruise ships differently than it manages large cruise ships?
  Adults Students All
Number Percent Number Percent Number Percent
Yes 404 44% 19 32% 423 44%
No 329 36% 21 35% 350 36%
I don't know 179 20% 20 33% 199 20%
Total 912 100% 60 100% 972 100%
9. Juneau was not laid out for high volume tourism. When cruise tourism grew rapidly it stretched infrastructure capacity and created congestion. Juneau has worked to modify existing infrastructure to accommodate this growth, but there may be limits to the number of ships and passengers that can be handled in the downtown harbor. Some destinations have chosen to design and build dedicated facilities for cruise ship arrivals - managing them so that most of the visitors and visitor activities don't use the same space as residents. How would you feel about such an idea for Juneau?
  Adults Students All
Number Percent Number Percent Number Percent
I would like that 155 17% 18 30% 173 18%
I wouldn't like that 185 20% 4 7% 189 19%
I need to hear more about this idea before I decide 572 62% 38 63% 610 63%
Total 912 100% 60 100% 972 100%
10. Two independent efforts are underway to plan for waterfront development in the downtown and subport area. Many local people are interested in access to the waterfront. Some in the tourism industry are interested in making the downtown waterfront more aesthetically appealing and visitor friendly. In planning the waterfront, how should planners prioritize use?
  Adults Students All
Number Percent Number Percent Number Percent
Community needs and uses should come first 388 42% 34 60% 422 44%
Top priority should be the needs of the visitor industry 56 6% 5 9% 61 6%
The two uses are of equal priority, and plans should reflect that balance 467 51% 18 32% 485 50%
Total 911 99% 57 100% 968 100%
11. Tourism is currently Juneau's second most important economic activity, after state government. Many destinations that have significant tourism economies put great effort into tourism education and training programs. Do you think that Juneau should incorporate tourism education into public education and bring training programs to residents seeking employment in the tourism sector?
  Adults Students All
Number Percent Number Percent Number Percent
Yes 403 44% 16 27% 419 43%
No 327 36% 7 12% 334 34%
I am not sure 180 20% 36 61% 216 22%
Total 910 99% 59 100% 969 100%
12. Here are some facts about Juneau's cruise economy:
* Juneau captures nearly half of the direct spending by cruise lines, cruise passengers, and crew in Southeast Alaska - about $90 million in 1998.
* Cruise passenger spending is $180/arriving passenger, which is well above regional and international averages.
* Cruise passengers account for 85% of the non-resident visitor arrivals in Juneau.
* Cruise travel has grown steadily for the last 10 years, with an average growth rate of over 10% per year between 1990 and 2000.
What position(s) should Juneau's tourism plan take regarding cruise tourism's economic impacts?††††††† Check all that make sense to you.
  Adults Students All
Number Percent Number Percent Number Percent
Increase - Find ways that Juneau can be even more attractive to cruise travel 285 31% 22 36% 307 31%
Increase - Find ways to increase the spending level of passengers 342 37% 14 23% 356 36%
Increase - Let cruise continue to grow, but grow destination travel and regional travel economies to balance it 313 34% 16 26% 329 34%
Maintain - Protect this important economy for Juneau 285 31% 25 41% 310 32%
Maintain - Work to keep the cruise economy strong, but make sure negative impacts are under control 436 48% 26 43% 462 47%
Decrease - Slow down cruise growth, because the negative impacts are more important than the economic impacts 307 34% 13 21% 320 33%
Decrease - Juneau doesn't need this economy 36 4% 3 5% 39 4%
Total 2004   119   2123  
13. Here are some facts about destination travelers:
* They arrive in Juneau by airplane and ferry; come to Juneau to experience natural and cultural experiences; and usually stay multiple nights, paying for lodging, meals, tours, and retail items. Some of these travelers are "independent travelers" and others buy individual or small group pre-arranged travel packages.
* According to planning project analysis, destination travel accounted for about 40-50,000 visitors in 1999.
* Those visitors average about three nights in Juneau. Spending is about $437 per arriving visitor, including lodging, retail expenditures, food, entertainment, and sightseeing. Destination travel volume has not changed much over the last ten years.
What position(s) should Juneau's tourism plan take regarding destination travel economic impacts? Check all that make sense to you.
  Adults Students All
Number Percent Number Percent Number Percent
Maintain - Protect this important economy for Juneau 380 41% 29 48% 409 42%
Increase - Expand destination travel 404 44% 11 18% 415 42%
Increase - Expand destination travel, but keep a wary eye on negative impacts that may crop up if volume increases 424 46% 11 18% 435 45%
Increase - Expand destination travel, but keep the scale reasonable 278 30% 13 21% 291 30%
Reduce - Reduce destination travel - the economic contribution is not worth the negative impacts 43 5% 9 15% 52 5%
Ignore - Don't do anything about travel - it doesn't contribute enough to the economy to worry about it 24 3% 12 20% 36 4%
Total 1553   85   1638  
14. Juneau residents have identified a number of tourism management goals. Which three of these goals are MOST important to you.
  Adults Students All
Number Percent Number Percent Number Percent
Protecting the tourism that Juneau has now 198 22% 14 23% 212 22%
Reducing flightseeing noise 276 30% 8 13% 284 29%
Reducing congestion in downtown 207 23% 19 31% 226 23%
Providing a positive environment for tourism business operation 255 28% 13 21% 268 27%
Managing growth to a socially acceptable rate 108 12% 13 21% 121 12%
Managing growth so that negative impacts don't get out of hand 248 27% 17 28% 265 27%
Managing tourism to maximize employment opportunities 128 14% 5 8% 133 14%
Safeguarding air and water quality 441 48% 36 59% 477 49%
Increasing the percentage of destination (including independent) travelers 213 23% 6 10% 219 22%
Reducing the number of cruise ships calling on Juneau 173 19% 9 15% 182 19%
Growing the economic benefits of tourism in Juneau 224 24% 12 20% 236 24%
Managing tourism to pay for the negative impacts it generates 241 26% 14 23% 255 26%
Total 2712   166   2878  
15. Juneau residents have identified a number of tourism management goals. Which three of these goals are LEAST important to you.
  Adults Students All
Number Percent Number Percent Number Percent
Protecting the tourism that Juneau has now 269 29% 9 15% 278 28%
Reducing flightseeing noise 365 40% 25 41% 390 40%
Reducing congestion in downtown 231 25% 21 34% 252 26%
Providing a positive environment for tourism business operation 345 38% 13 21% 358 37%
Managing growth to a socially acceptable rate 134 15% 12 20% 146 15%
Managing growth so that negative impacts don't get out of hand 32 3% 8 13% 40 4%
Managing tourism to maximize employment opportunities 300 33% 12 20% 312 32%
Safeguarding air and water quality 58 6% 11 18% 69 7%
Increasing the percentage of destination (including independent) travelers 120 13% 15 25% 135 14%
Reducing the number of cruise ships calling on Juneau 420 46% 17 28% 437 45%
Growing the economic benefits of tourism in Juneau 237 26% 12 20% 249 25%
Managing tourism to pay for the negative impacts it generates 91 10% 10 16% 101 10%
Total 2602   165   2767