||The implementation of Juneau's tourism vision, carried out as a partnership between the industry and the community.
Addresses economic, social, environmental, and product quality issues.
||Achieving the social, environmental, and economic goals that Juneau's residents and businesses seek.
Success is not measured by the number of visitors to Juneau, but by progress toward those goals and the vision adopted by Juneau.
Success includes being good at the tourism goals that are chosen, including the quality of visitor experience.