The City and Borough of Juneau, in April of 2001, embarked on a yearlong process to develop a comprehensive plan to manage tourism in Juneau. The CBJ retained the services of a team from Egret Communications and KPMG/ARA Consulting from Oregon and British Columbia.
The yearlong planning process involves assessments of tourism trends, products, and potential; benefits and negative impacts on Juneau residents; tools which might be used to manage tourism; and how other travel destinations have dealt with situations that are comparable to Juneau's. The process will pay particular attention to the rapid growth of cruise tourism in Juneau and the consequences of that travel on lifestyles in Juneau. It will also look closely at the lack of growth of independent or destination travel to Juneau.
The planning project is designed to listen carefully to a wide spectrum of perspectives in Juneau. The team will meet with members of the tourism industry and with those critical of the industry. It will also seek out the perspectives of those who live in the borough, but have not been involved in past public discussions. To that end, the team is developing a series of web polls, which will enable registered city and borough voters to express their opinions in a one person - one vote manner. The web polling will be used to guide the team in setting target outcomes for tourism in Juneau and will thus shape the outcome of the planning process.
The project will conduct a series of public meetings through the course of the project. The first public meeting was held for October 4 at Centennial Hall. The second was held December 5 at Centennial Hall to discuss web polling results and the technical review.
This planning project is intended to output a plan that:
· Reflects the interests of the people of the city and borough
· Enables local businesses to operate profitably
· Reduces negative impacts on local citizens
· Puts a great deal of control over the growth and management of tourism in local hands
· Helps both businesses and citizens understand where tourism is going so that they can plan accordingly